Beauty, skincare, haul, the 7 steps of the Korean routine… there’re millions of trends in the world of makeup but it seems that they are all for young, smooth and wonderful women. Where are those who have more experienced skin? Those who know how to really apply a good cream or those who know that no matter how much setting spray you apply (even if it's Urban Decay) that’s going to take off? That's why we made this campaign, both for women who needed to be heard and for us to listen to them and see that makeup doesn't understand age, skin or anything. It’s about just being you.