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Who has not have a campaign of the pandemic? I think we all have one. The difference is that this one is not about the wonderful work that the sanitary people did, nor about the wonderful dances of our neighbors, or about the amount of "exercise" we did at home. It's about (once the worst stage has passed) being able to bring together people who haven't seen each other for a long time. Why? Because in addition to the happiness of seeing each other, we made a very nice campaign where we were able to bring them together, and unconsciously, they gave themselves many health benefits, thanks to skin-to-skin contact.
SANEX
10" del poder de
tu piel
2020
Idea, Art direction

01 ACTION
Experiment



02 STORIES
Our protagonists
03 STATUES
Sketches of the sculptures for the action






04 SOCIAL MEDIA
Amplification with influencers
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