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Ommmm. ummm. I think we all already know the concept of mindfulness, the interesting of this is that a world-renowned university opens a department focused on the health and well-being of its students, thus improving their performance and being able to enjoy this degree much more. We took out some graphic ads that in themselves were mindfulness exercises, making them feel the mental peace that they could achieve by developing their personal power.
IE BUSINESS SCHOOL
Minfulness
2021
Idea, Art direction

01 OTHER EXAMPLES
Graphics & social media




02 PHASE 2
Focused on the power and confidence that each one propose





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